Sharp Air Purifier Review – 5 Key Factors Model
Kicking off our first Air Purifier Review – 5-Key Factors Model, we start with the Sharp Air Purifier Review.
In our earlier post, we dealt at great depth about the Scientific Peer Review that is glaringly absent in the ionic air purifier business. As a result, we have extended our model to add Scientific Peer Review as a fifth key factor. This is notwithstanding that it will be a blank space. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would not surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review of several articles will cover all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
A centenarian soon, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.
Apart from impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outdo others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through cooperative research with leading academic institutions and marketing consumer products based on this proof. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.
Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article which you can access via the widget on our blog.
Unannounced but obvious, Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.
