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Posts Tagged ‘Sharp air purifier’

Launching our debut Air Purifier Review – 5-Key Factors Model, we begin with the Sharp Air Purifier Review.

In our earlier post, we dealt at length about the Scientific Peer Review that is lacking in the ionic air purifier market. Consequently, we have extended our model to include Scientific Peer Review as a fifth key factor. This is notwithstanding that it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.Every marketer of an ionic air purifier will quote me!

Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be a century old, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.

Aside from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic organisations and marketing consumer products based on this proof. Through 13 academic research institutes, Sharp proved the efficacy of Plasmacluster Ion technology against 27 harmful pathogens and substances, including a myriad of bacteria, viruses, mold, allergens and odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.

These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp is quietly working to dominate the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

Kicking off our first Air Purifier Review – 5-Key Factors Model, we start with the Sharp Air Purifier Review.

In our earlier post, we dealt at great depth about the Scientific Peer Review that is glaringly absent in the ionic air purifier business. As a result, we have extended our model to add Scientific Peer Review as a fifth key factor. This is notwithstanding that it will be a blank space. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would not surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will cover all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

A centenarian soon, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outdo others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through cooperative research with leading academic institutions and marketing consumer products based on this proof. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.

These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.

Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article which you can access via the widget on our blog.

Unannounced but obvious, Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

To launch our debut Air Purifier Review – 5-Key Factors Model, we start with the Sharp Air Purifier Review.

In our earlier post, we discussed at length about the glaring absence of a Scientific Peer Review in the ionic air purifier business. Correspondingly, we have included Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will have no choice but to quote me!

Our Sharp Air Purifier Review of several articles will touch on all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be a century old, Sharp is a Japanese company with a solid track record. In business, that’s very telling, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outdo others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

In a transparent move seldom seen in the corporate world, the marketing strategy for Plasmacluster Ion Technology is made known. Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Concentrated attention on “academic marketing”, an approach that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic organisations and developing consumer products based on this proof. With 13 academic institutes and universities around the world, experiments were devised to prove the efficacy of Sharp’s Plasmacluster Ion technology against 27 harmful substances and pathogens, including bacteria, viruses, molds, allergens and odors.

(c) Phase III

In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.

Included are manufacturers of whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcar air conditioners, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article, accessible via the widget on our blog.

Unannounced but obvious, Sharp intends to monopolize the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

Launching our debut Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.

In our earlier post, we dealt at great depth about the conspicuous absence of a Scientific Peer Review in the ionic air purifier business. Accordingly, we have extended our model to include Scientific Peer Review as a fifth key factor. This is even though it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Turning 100 years old soon, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not that there is total transparency, but it is enough to outdo competitors.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Intensive efforts on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Concentrated attention on “academic marketing”, an approach that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic institutions and developing consumer products based on this proof that can be independently verified. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.

(c) Phase III

In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

These include manufacturers of whole house air conditioning system, air sanitizer, car air conditioners, commercial air conditioning and heating duct systems for hotels and hospitals, gas fan heater, mist sauna, toilets, electric bathroom heater/ventilator/dryer, elevators, smoke control systems, railcar air conditioners, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article, accessible via the widget on our blog.

No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving cutting edge technology and their intense determination in academic marketing leave no doubt in our minds that they will succeed, sooner rather than later.

Sign up to follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.